 
|
MTL Communications – Using the Power of PR and Delivering the Beauty of Success
MTL Communications harnesses the power of public relations passionately for its clients building brand power to give clients the essential advantage for ultimate success. Our brand development proficiency, top-tier media relations and expertise allow us to successfully exceed clients' expectations and drive their businesses forward.
With roots in both Fortune 500 companies and boutique-sized businesses, MTL has the knowledge, energy and passion to boost the business of corporations large and small. We take pride in treating each client with the same compelling enthusiasm and one-on-one personalized attention. The result? Success.
MTL's senior team of PR professionals, partner with clients' in the areas of high-end accessories, fashion, beauty, and health and wellness products and services.
With contacts and connections in all areas of media, MTL excels in national and local TV coverage, feature stories in print, online exposure, social media management, red-carpet events, and video production and editing.
MTL also uses their strong relationships with the media to give back to those in need. We take pride in building awareness for causes that are close to our hearts, specifically cancer research, and also those close to our homes, by participating in the annual Ride For the Mission which raises money for food, clothing and support for local families.
We have a passion for what we do, and it shows. MTL finds the brilliance in your business, uses the Power of PR and delivers the Beauty of Success.
The importance of doing what you love in life. That enthusiasm drove Melisa LaTour to found public relations boutique agency MTL Communications, specializing in her personal areas of interest: Beauty, Fashion and Lifestyle. LaTour is devoted to her public relations work and it shows: "I love what I do. It is amazing to get exposure for clients and see their dreams unfold." notes LaTour. "I am passionate about knowing which media outlets are most influential, and tailoring client programs that attract attention to drive and grow success."
Frequently hired to execute top-notch media relations, LaTour has served as spokesperson for clients and acts as a guest speaker for entrepreneur groups as well as corporations large and small. This experience, combined with LaTour's access to high profile media events, has earned her an arsenal of key people, resources and networking opportunities, making LaTour and her MTL team an extension of each client's company, not just an outside force.
"Whether that business is fine jewelry, fashion, skincare, lifestyle products or health and wellness products, finding each company or product's 'inner beauty' promises both 'The Power of PR… and The Beauty of Success,' a premise MTL was built on," says LaTour, whose experience spans both Fortune 500 clients as well as exclusive specialty products and services.
Always one to continue evolving, LaTour is constantly researching and brainstorming to help clients grow their business, and, most recently, leveraging unique opportunities provided by social media. "My clients' businesses, much like the world we live in, are always changing. Taking advantage of this popular medium is critical in creating stellar online reputations for clients."
One of LaTour's biggest personal career coups came in 2007 when she was invited to be the Cover Mom for Working Mother magazine's Mother's Day issue, highlighting her entrepreneurial success for managing a start-up company and balancing several charity activities, all while raising her twin children. The feature garnered LaTour notoriety for both herself and her clients, giving MTL Communications national exposure as an intimate, yet significant, PR powerhouse.
A graduate of Seton Hall University, LaTour began her career at Johnson and Johnson as a sales and marketing liaison before founding MTL Communications in 2006.
Click here to see what we are up to at MTL, and to read about our clients’ exciting events and impressive press placements...
| © 2008 MTL Communications All Rights Reserved. | Site by Pink Sparks Media |